Two new playmats for children to dream away for hours in their own fantasy world
No screen, no batteries — just a large, soft playmat where your child can invent their own story. With Unicorns & Dragons and Horse Ranch, Mats & Joy expands its collection of playmats with two worlds that children will dive into again and again.
Why a playmat is more than a piece of fabric on the floor
Children learn to understand the world by pretending. Inventing a story, giving a character a voice, letting an adventure fail and starting over — that's exactly what happens once your child kneels down on a playmat full of details. No instructions, no fixed scenario: every play session will be different.
For parents, this means more time for your child to play independently, concentrated, and without a screen. For the child, it means their own world, always within reach.
Two new worlds to dream away in
The Mats & Joy collection has been expanded with two new playmats, each with its own atmosphere and characters. Together with the existing mats, this gives parents the choice to find a playmat that perfectly matches what their child loves to play.
- Unicorns & Dragons — for children who love magic and fantasy
- Horse Ranch — for children who dream of horses and their own stable
Unicorns & Dragons playmat
On this playmat, unicorns live next to dragons, castles stand between rainbows, and there's always something new to discover in every corner. Just enough structure to get a story going, and enough free space to fill in that story yourself.
Children who love fantasy worlds, princesses, knights, or simply talking animals, will find a world on this mat that grows with them: today a unicorn saving the castle, tomorrow a completely different adventure.
Horse Ranch playmat
For children who love horses, there is now the Horse Ranch playmat: with stables, a riding arena, pastures, and numerous small details to invent a new story every day. One day a competition in the arena, the next day caring for horses in the stable.
This playmat caters to an interest that many children revisit for years — a play world that doesn't get old after a few months, but constantly inspires new stories.
Made to last for years
A playmat is used daily: crawled on, sat on, spilled on, and cleaned again. That's why every Mats & Joy playmat is made to withstand this daily use effortlessly.
Soft & safe
Extra soft quality, suitable from 0 years and safe for daily intensive play.
Large size
130 × 180 cm — ample space for child, toys, and even a sibling.
Practical maintenance
Non-slip backing for stability during play, machine washable at 30°C in case of accidents.
Safely certified, designed in Belgium
Every Mats & Joy playmat is CE- and EN71-certified, the European safety standard for toys. The playmats are designed and digitally printed in Belgium, with attention to detail in every character and every color on the mat.
Frequently asked questions
What is a Mats & Joy playmat?
A large, soft playmat with an illustrated play world on it, designed to encourage imaginative play in children without a screen.
What new playmats are there?
The Unicorns & Dragons playmat and the Horse Ranch playmat are the two newest additions to the collection.
From what age is a Mats & Joy playmat suitable?
The playmats are suitable from 0 years.
How big is the playmat?
Both new playmats measure 130 × 180 cm.
Is the playmat safe for children?
Yes, all Mats & Joy playmats are CE- and EN71-certified.
Can I wash the playmat?
Yes, the playmat is machine washable at 30°C.
Does the playmat have a non-slip backing?
Yes, every playmat has a non-slip backing so it stays firmly on the floor during play.
Where are the playmats made?
They are designed and digitally printed in Belgium.
What is on the Unicorns & Dragons playmat?
Unicorns, dragons, castles, and rainbows, spread across a fantasy world full of details.
What is on the Horse Ranch playmat?
Stables, a riding arena, and horse pastures, with many details to invent new stories every time.
Are the playmats suitable as a gift?
Yes, both playmats are popular gifts for a birthday or as a baby shower gift.
Where does Mats & Joy deliver?
Mats & Joy delivers for free in Belgium, the Netherlands, Luxembourg, Germany, and France.
Discover the new playmats
Choose the play world that suits your child — magical with Unicorns & Dragons, or full of horse adventures with the Horse Ranch.
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