The Belgium Car Play Mat by Mats & Joy is receiving extensive media attention. Both Het Nieuwsblad, KW.be and Het Nieuws van West-Vlaanderen reported on our scoop: a car play mat that is entirely set in Belgium and invites children to discover their own country through play.
A wonderful confirmation of our mission: combining play with recognition, quality and local craftsmanship.
The first car play mat entirely set in Belgium
What did not exist for years is now a reality. With the Belgium Car Play Mat (130 × 180 cm), children don't drive their toy cars through a fictional city, but through recognizable Belgian landscapes and cities.
On the play mat, they will find, among other things:
- the Belgian coast
- Bruges
- the Atomium
- the port of Antwerp
- Bastogne
Extra special: children can even look for their own hometown. This way, playing simultaneously becomes discovering, connecting, and recognizing.
"We wanted to create a play mat that didn't exist yet. Classic play mats are always set in a fictional city. We bring play and reality closer together."
— Delphine, Mats & Joy (Het Nieuwsblad, November 12, 2025)
Read the article on Het Nieuwsblad
KW.be: Belgian scoop with local roots
KW.be also highlighted the launch of the Belgium Car Play Mat as a true scoop. Their article emphasizes how Mats & Joy allows children to play in an environment they truly know, and how this brings play and experience together.
KW also underlines an important distinguishing feature: the play mat is entirely designed and printed in Belgium. A conscious choice for local creativity, short chains, and quality control.
"With this play mat, children discover their own country through play."
— KW.be, November 12, 2025
Read the article on KW.be
Also picked up by Het Nieuws van West-Vlaanderen
Het Nieuws van West-Vlaanderen focused on the post-launch success. The first two productions of the Belgium Car Play Mat were sold out in no time, and meanwhile, the mat is also finding its way to:
- schools
- childcare
- speech therapists
There, it is used for language development, orientation, and role-playing — making the play mat also educationally and therapeutically valuable.
Read the article on Het Nieuws van West-Vlaanderen
Practical for parents, magical for children
In addition to the innovative concept, the Belgium Car Play Mat is also practically well thought out. It is:
- velvety soft and comfortable
- light and flexible
- equipped with an anti-slip layer
- machine washable
Ideal for intensive use, both at home and in professional environments.
Belgian design with international ambitions
After the success of the Belgian version, Mats & Joy is already working on a Dutch car play mat, born from strong demand from the Netherlands.
This shows that Mats & Joy proves that innovative, quality toys can perfectly originate in Belgium, with an eye for play, aesthetics, and ease of use.
Discover the Belgium Car Play Mat by Mats & Joy
The Belgium Car Play Mat (130 × 180 cm) is exclusively available through our webshop and selected sales points.
👉 Discover the Belgium Car Play Mat on matsjoy.com